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Recognition from the British PM: “You should be proud of the toys your campaign has inspired.”

 

At Lottie Dolls, our business is built on the belief that representation in the toy-box matters.

“We are all different,” points out our founder Ian Harkin. “The power of relatability is immense but normalising difference - by every kid having the possibility of a diverse toy-box - is our goal.”

And so we couldn’t have been more delighted when #ToyLikeMe – an organisation with whom we work super-closely – was given a Points of Light award on Christmas Day.

Written by Amy Harkin,
Active Kids Bundle
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