Launch of Brownie Lottie Doll with World Association of Girl Guides and Girl Scouts

Today marks the launch of our Brownie Lottie Doll an exciting partnership with the World Association of Girl Guides and Girl Scouts (WAGGGs) which is a perfect fit for Lottie and her motto, Be Bold, Be Brave, Be You! 

Brownie Lottie Doll and Camp Set (sold separately)


Brownie Campfire Fun Set


An authentic doll that’s true to today’s modern Brownie and inspired by kids, the Lottie Brownie doll comes clad in her Brownie uniform – jeans, t-shirt, famous yellow tank top and neckerchief. A must-have plaything for every young Brownie, who’ll be able to bring Brownie pack activities to life with Lottie in their very own home!

Brownie Lottie Outfit Set


Lottie empowers children to be themselves, and to dream big - one doll at a time! Brownie Lottie will encourage children to be imaginative, adventurous and most of all to have fun. The World Association of Girl Guides and Girl Scouts’ clear vision that, “All girls are valued and can take action to change the world” makes this partnership a perfect fit!


Brownie Lottie alongside her friends Mia, Always Artsy and Bee Yourself.


Brownie Lottie Doll


With over 500,000 active members in the UK and Ireland, and 10 million worldwide spanning 146 countries, WAGGGs is creating lifelong friendships between girls and young women. It is empowering girls and young women to become leaders and to support their communities, which reflects Lottie’s positive values, inclusive view on childhood and aligns perfectly with our mission to empower children to actively explore STEM activities and pursue their dreams.




Special Birthday Bundle Offer: Get a FREE Lottie Doll
Lottie Outfit Bundle: 7 for 6
Muddy Puddles Lottie

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  • My daughter does beaver scouts this would be amazing however i love this x

    Emma on
  • How about i beaver doll i lot of little girls now join the boys in bevers instead of joining the brownies

    Judith Ainsworth on
  • Where can I get one please?

    Kate Smith on
  • Since my daughter has been a guide she has had some amazing opportunities to do activities outside her comfort zone, to which I am sure any group whether it be guides, scouts ect. do for their group. It is down to the fantastic leaders who give up their time to make this happen.
    These dolls are great, perhaps Nicola could ask Cub Scouts if they could bring out a male and female doll for her more adventurous daughter.

    JO on
  • My daughter was in both the Scouts and the Guides so, whilst it is a shame that a Scouting version does not yet exist, I welcome the opportunity for children to support the uniformed organisations. Personally, I found that the Girl Guides offered plenty of adventurous activities. They have certainly moved on since I myself was a Brownie and hopefully Lottie can demonstrate the association between ambition, adventure and independence that the Guides now fully embrace.

    Suzanne on

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