Doll company continues to empower girls with launch of 'Brownie' doll


Brownie Doll


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Credit Playtime article

..Lottie Dolls – the popular age appropriate doll range – has collaborated with the World Association of Girl Guides and Girls Scouts (WAGGGS) to create the first-ever Brownie doll, on sale from today (18 July 2017)...

An authentic doll that’s true to today’s modern Brownie and inspired by kids, the Lottie Brownie doll comes clad in her Brownie uniform – jeans, t-shirt, famous yellow tank top and neckerchief. A must-have plaything for every young Brownie, who’ll be able to bring Brownie pack activities to life with Lottie in their very own home!

Available from High Street toy stores across the UK as well as through Lottie’s online store RRP £18.99/€19.95, the doll will be joined later this year by a range of accessories and playsets based on popular Brownie activities and relevant to the Brownie age group.

Unlike other dolls, the Lottie, Finn and Friends range is based on a nine-year-old child. Whilst being both age-appropriate and relatable, the range was created to empower children to be themselves, to be imaginative, adventurous and most of all to have fun. The World Association of Girl Guides and Girl Scouts’ clear vision that, “All girls are valued and can take action to change the world” makes this partnership a perfect fit!

With over 500,000 active members in the UK and Ireland, and 10 million worldwide spanning 146 countries, WAGGGS is creating lifelong friendships between girls and young women. The organisation gives girls and young women the skills, confidence and knowledge to become leaders and to support their communities. This reflects Lottie’s positive values, inclusive view on childhood and aligns perfectly with the company’s mission to empower children to actively explore STEM activities and pursue their dreams. 

The Lottie Brownie doll is suitable for children aged 3+. Shop now for Lottie Brownie doll on 




About Lottie // @lottie_dolls

Lottie Dolls start at RRP: €19.95 // £18.99 // $19.95


Lottie dolls, an Irish doll company who believe that childhood should be an inclusive place where every child belongs regardless of gender, ethnicity or ability and aim to reflect that in their collection. Developed alongside academics in child development, unlike other dolls, Lottie Finn and Friends are based on nine-year-old children, the dolls are therefore relatable to all the elements of childhood – Lottie’s motto is Be Bold, Be Brave, Be You!


Six of the Lottie products to date have been inspired by ideas from real children from around the world. When launching Lottie, the vision was to create a range of dolls that would empower children to be themselves, to be imaginative and adventurous and - most of all – to have fun!


Lottie Dolls are now on sale in over 30 countries and here, on

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